Restaurants have played a crucial role not only in the economic, social, cultural and intellectual life of a modern society but also the social, artistic and creative life of a successful nation. Think of all the cafes of Paris from the 15s, the infamous three-martini lunches in the 1950s, the spontaneous revolution in many restaurants and the planned world-altering ideas spread out in cafes. These were the times of cafes as they were the only places where one could openly and freely socialize as well as engage in lively debate and discussion about issues that affect the lives of people living in that era. Not to mention the fact that cafes were usually located in high profile locations like fashionable city centres and shopping streets. It is no surprise then, that at these times of social and cultural significance, cafes and restaurants were amongst the most frequented places by people looking for leisure and comfort.
Today, with the development and progress of our modern era, the restaurant business has undergone several changes to keep up with the pace of times and evolving needs of consumers. Competition and keenness on the part of restaurateurs have prompted them to opt for a number of novel methods of advertising. Restaurant owners have now turned their marketing efforts towards online media, mobile apps, interactive televisions and other innovative methods that have changed the face of restaurant marketing. Even with this, the restaurant industry has not been able to escape its problems and seemingly endless recession. However, with the new optimism that prevails in today’s business environment, the restaurant industry is seeing a number of signs of improvement which have led to a rise in restaurant sales.
One of the methods that is being seen very keenly in the restaurant industry of this 21st century is the digitized America. The digitized America has brought to life restaurant menus and level of service through virtual reality technology. This not only saves restaurant owners the cost of constant restaurant design and consultation but also saves restaurant owners the cost of paying costly real estate brokers. In short, the restaurant industry is enjoying the fruits of digitized America as more restaurants are opting for this medium of advertisement.