Successful Beverage Business
A beverage is basically a fluid intended for consumption. In addition to their primary purpose of quenching thirst, beverages also play important symbolic roles in modern society. Common examples of beverages include juice, milk, plain water and hot teas. Historically, warm beverages such as tea, coffee and hot chocolate were the most common beverage.
The beverage business has experienced explosive growth over the last few years. This growth has largely been fueled by the increase in sales of processed and canned foods. Many restaurants, coffee shops and other retail locations are now offering a beverage selection. Some specialty beverage retailers have also entered the fray, offering a full beverage line to meet the needs of customers looking to meet their caffeine needs. The beverage business is experiencing unprecedented growth, even in the face of tough economic times.
One beverage that has seen tremendous growth over the past few years is energy drinks. The market for energy drinks is growing at a steady pace and is predicted to experience growth of approximately 5% through 2012. The reason for the energy drink explosion is the relative ease of finding a wide range of products to meet the various needs and tastes of consumers. As one might expect, the energy drink business has provided a number of different options to meet varying needs and budgets. A representative of a beverage manufacturer will typically start with a mocktail or mixed drink to learn the client’s preferences and then develop an energy drink to best fulfill those needs.